An Examination of Customer Engagement's Dimensions in a Digital Economy

However, this area is rife with cautionary tales. Customer engagement practices have potential pitfalls, according to the prospect. Customers may become overextended by high engagement expectations, which will lessen their enthusiasm for engagement and taint their experiences. For optimal engagement results, a careful balance between customer utility and feature saturation must be struck, according to Wang and Kim ( 2017 ) who found that website feature overload negatively affected customer engagement. ...........................

The powerful tool with enormous potential to support the augmentation tendencies of digital business strategies is emerging as web analytics. Exploring this cutting-edge technology offers a wealth of unfathomable benefits, all of which are meant to catalyze the expansion and development of digital businesses, laying the groundwork for strategic advancements, and nurturing the roots of entrepreneurial prowess. ...........................

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Customer engagement is still a vague idea despite becoming more well-known in digital business discourse. The development of precise operational strategies is hampered by the ambiguity that theoretical paradigms frequently envelop a variety of contexts and constructs. Therefore, future research and business interventions can be made possible by comprehending the various facets of online customer engagement and how they affect business performance. ..........................................

Numerous empirical studies have been done to support this. Brodie et al.'s study Customers are actively involved in adding value to businesses and influencing business performance, according to ( 2011 ).